ROLE
Interface Designer,
Brand Designer.
CLIENT
Student Project,
Vancouver Film School.
TOOLS
Figma, FigJam, Photoshop, Illustrator.
DURATION
2024.
ECHO Vibes
A lo-fi streaming music platform.
​Lo-fi music has found a special place in the hearts of many, especially among younger generations. This genre, with its laid-back and nostalgic vibes, resonates deeply with those looking for a calming escape from the fast-paced world.
To create a tranquil haven of relaxation and inspiration through lo-fi music, so that individuals can unwind, focus, and connect with their inner creativity.
PROJECT SCOPE
Create a high-level home screen and brand strategy for a lo-fi music streaming app.
DELIVERABLES
Brand Strategy and Development, and User Interface.
BACKGROUND
Lo-fi music's calming beats is a unique cultural niche, particularly among younger generations.
Lo-fi music is known for its calming qualities, making it a popular choice for relaxation, study, and focus. Its mellow beats and repetitive rhythms create an ambient environment to concentration and stress relief.
PROBLEM
Lo-fi listeners have a hard time accessing new songs and artists.
Lo-fi artists face challenges in visibility and placement, hindering their reach in a competitive market, while monetization struggles impact their sustainability, quality and hinder the genre's growth.
Don’t settle for the ordinary, ELEVATE your experience with extraordinary waves.
PERSONA
I developed a persona to understand better my target audience, their goals, frustrations and hobbies.
Home Screen UI
Home Screen
More coming soon...
Brand Development
Voice and Tone
Brand Pyramid
Brand Photography
Evaluation and reflection
I'm happy to reflect on the significant progress I made with this project. It was my first project heavy on graphic elements, and I faced a considerable challenge due to my limited experience with Photoshop and Illustrator at the time.
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I'm extremely grateful for my Brand instructor, Jess G., whose realistic feedback and guidance, helped me align my work with the industry standards, ultimately leading to the successful deliver of this branding.
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I must also acknowledge how my Prototyping instructor, James B. helped me throughout this project. Thanks to his assistance, I have seen a huge improvement on my design and prototyping process, making them more efficient and functional.
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And a big thanks to my classmates, Paolo, Christian, Miren, Deo and Pia who provided valorous feedback throughout the project and helped me whenever I felt constrained by my own skill limitations.
